Search Engine Optimization (SEO)

Be where your customers are searching! In the graphic below, you can see the statistics for the major Search Engines. GTI keeps in mind each Search Engine's requirements while designing your website optimization search programs. Whether for organic or paid advertising, we utilize SEO strategies that will boost traffic to your site, elevating your website presence within the search engines and increase your brand awareness.

Google Searches comprise 64.5 % of all Internet Searches

Organic SEO
Optimized Press Releases
Pay-Per-Click and Paid Inclusion

Search engine optimization (SEO) has become nothing less than a science in the past several years. Historically, search engines simply counted keywords as the sole criterion for ranking sites. Given the enormous popularity today of search engines such as Google, Yahoo! and MSN, together with the millions of websites available for search, competition has increased dramatically among businesses seeking to maximize their search engine rankings. As modern search engines utilize very complicated (and secret) algorithms to keep their search results as “relevant” as possible, GTI prides itself on being at the forefront of understanding such methodologies.

ORGANIC SEO

Organic SEO is the process of naturally growing your web presence within the search engines by following specific tactics when combined together create strong relevancy and high positioning of your website. These tactics include but are not limited to:

Competitive analysis
Extensive keyword research
Meta data development
Ensuring sound website architecture
Link Building Strategies
Keyword phrase integration into copy
Performing aggressive submission programs to insure proper indexing within the primary search engines

We then submit your URL/Website address to the 4 major Search Engines and the Open Directory. From there, the Internet technology (often referred to as web spiders) “crawl” the entire website - copy/text, keywords, title tags, pictures and links.

OPTIMIZED PRESS RELEASES

Electronic press releases are a great way to announce a new service, product or partnership and provides very quick link building tactics for pointing back to your website. The benefit of using e-releases is that it provides immediate national distribution to the primary online news sources including the New York Times, the Washington Post, the San Francisco Chronicle, and the LA Times, to name a few.

These highly trafficked websites are instantly indexed within the primary Search Engines, and within the matter of a couple days you will see your press release show up on the first page of the SEs. GTI includes e-press release distribution as part of our ongoing SEO services.

PAY-PER-CLICK AND PAID INCUSION

Utilizing a combination of PPC and Paid Inclusion enhances the relevance of the site, further boosting traffic. When a site comes up with PPC and organic, people are more likely to click on the organic link, and when they see both, your company's credibility goes up, and this can increase your click thru rate, which means more leads, more sales, more traffic.