• Search Engine Optimization  (SEO) Copywriting
• Search Engine Marketing, Pay Per Click (PPC), Email Marketing
• Website Design Copywriting

Good copy in relation to website marketing is as strategic as any other initiative.  Content is the most critical piece of any interactive SEO and SEM marketing strategy. Putting the right tone and message together with appropriate calls to action can be the difference between a steady stream of conversions, and none at all. On many levels, content is what informs a potential client on the value of your product or service.

COPYWRITING FOR SEARCH ENGINE OPTIMIZATION

SEO copywriting accomplishes two tasks -- writing optimized text relevant to the website, which is good for Search Engines.  The second task is writing text that is easy for the website user to read.  This helps them move along in the website whether they are on your site to purchase a product, acquire a service, or to pick up information.

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COPYWRITING FOR SEARCH ENGINE MARKETING, PPC, EMAIL MARKETING

SEM is short for Search Engine Marketing, a general rubric covering pay-per-click advertising, paid inclusion,and email marketing.  The SEM campaign will need a copywriter to develop call to action messages, optimized copy for email marketing campaigns and also copy developed for paid inclusion to the major search engines.  The SEM will achieve better positioning for your website.  

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WEBSITE DESIGN COPYWRITING

Writing copy for websites requires an understanding of the subtle mechanics of expression.  Your message needs to be clearly communicated with persuasion, and at the same time adheres to GTI's SEO guidelines.  Concise copy, written to the appropriate tone for your product or service, will help your users know where they are.   They will be able to scan bold text, click through links on your site, giving them the information they are looking for.  This leads to conversions. 

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